Blogging has become an important tool for business and organizations to develop customers. A great blog should attract readers who are interested in the topic of your blog. The use of keywords and links will help people find your blog. If they like what they read, they may subscribe to your blog and see future posts that continue to relate them to the topic of your blog. A blog is a great opportunity for businesses and organizations to share information with their audience. When the content of posts are relevant to the target users, website traffic and interaction increases. Readers can subscribe to the blog and see each new post when it is published.