Digital marketing is a process that involves the promotion of products or services using one or more forms of electronic media.
The digital marketing process is divided into four steps:
– Search engine optimization (SEO) to gain visibility,
– Search engine marketing (SEM) to improve ranking,
– Social media promotion to reach people who may not have been looking for you, and
– Email marketing for reaching out directly.
Digital marketing is the practice of marketing products or services using digital channels.
Some of the most popular forms of digital marketing are email, search engine optimization (SEO), social media and display advertising. Digital Marketing includes the management, planning and implementation of online marketing campaigns.
Digital Marketing is typically done for a company’s website or blog but it can also be done for social media pages, videos on YouTube, etc. When companies would like to engage with a global audience, they often hire an offshore company to handle their online presence.
Digital marketing is a wide-ranging term that covers a number of different activities, from paid advertising on search engines to social media marketing.
Businesses can measure the effectiveness of digital marketing campaigns using web analytics tools, which provide information about visitors to their website, and how they interact with different pages.